Partners

As a partner, you connect your brand to passion, ambition and perseverance on the road to the Dakar Rally 2028.

Why become a partner?

The journey to Dakar is shared fully openly and transparently. No empty promises, just honest stories about the road to the toughest rally in the world. Through social media, RTL7 and exclusive content, a growing audience follows every step. As a partner, you benefit from this visibility and connect your brand to an inspiring and authentic sports story

The Benefits

Placement of your logo on the bike with visibility on RTL7, social media and other media channels. Active promotion throughout the entire journey.

In many cases, sponsorship is 100% deductible from profit and VAT is fully recoverable. The actual costs are therefore significantly lower than the sponsored amount.

Access to a private WhatsApp group where the entire journey is shared through exclusive content.

Invitation to informal events, enjoyable evenings and the opportunity to further expand your network.

LOGO ON THE BIKE

Your logo will be placed in one of the sponsor slots on the bike, as shown in the image below. The higher the sponsored amount, the larger the logo, the more times it will be placed and the more favorable the position. Partnerships are available from €500. The amounts below are exclusive of VAT. Get in touch for the terms and availability.

MAIN SPONSOR PER RACE DAY

The Dakar Rally consists of 14 race days. Each race day is linked to one exclusive main sponsor. As the main sponsor of the day, your logo is the only one featured large and prominently on the suit multiple times. This ensures excellent visibility across all media channels, photos and video footage of that day.

In addition, airtime is purchased on RTL7, giving your company significant exposure on national television. The Dakar Rally is broadcast worldwide on more than 70 television channels in 190 countries, with more than 4.000 hours of TV coverage and a community of more than 11 million fans.

A unique and exclusive way to connect your company to one of the most spectacular motorsport events in the world.

Main sponsorship per race day is available from €5.000 exclusive of VAT. Get in touch for the terms and availability.